Grão Direto Marketplace – O2O – Agtech We connect farmers and grain buyers more quickly and easily, collecting, generating and organizing more information to make the physical grain market more efficient and transparent (this is a US$60 billion market just in Brazil). Problem Agriculture has been revolutionized over the last 20 years with modern harvesters, drones and more technology to increase productivity, but in terms of trading it continues doing business as before: using telephone (which is an archaic and inefficient process that generates a lot of information asymmetry in the physical grain market). In addition, the way negotiations are conducted on the platform allows a very effective mapping of prices in the physical market (information that is very important for the entire market: buyers, farmers, banks, etc.) Solution GRAO DIRETO creates a network between grain buyers and farmers connected in a more intelligent way. Through a mobile application, farmers receive notifications about opportunities registered by grain buyers, which can reach a much larger number of farmers using an easier and faster process. Evolution In just six months of operation on a single grain producing area in Brazil we already have more than 600 farmers and more than 20 factories that purchase grains using the app. Through our platform we have been able to generate deals that sums up of around 1,5 million dollars. Our company was the winner of the Startup Farm Program (one of the largest startup accelerators in Latin America), which is a Google partner and is sponsored by IBM.